Tag Archives: NPD

Seeking submissions on New Product Development and Product Management in Agile world for #AgileIndia2012

Agile Alliance has announced Agile India 2012 in Bangalore, India in Feb 2012. First of all, Naresh deserves kudos for all his untiring efforts last several years bringing up and building a robust multi-city agile software community in India, and deserves all congratulations bringing the flagship Agile conference to India. As the Chair for Agile India 2012, we couldn’t have had anyone better than Naresh to lead this.

AgileIndia2012 comes to Bangalore, India in Feb 2012
AgileIndia2012 comes to Bangalore, India in Feb 2012

I had proposed the stage on Agile for New Product Development (NPD). Annu Augustine (@annua) proposed a stage on Product Management in Agile world. The organizing team proposed merging these two and we all agreed that was a great idea to create a stage on “New Product Development and Product Management in Agile world”. I believe the time is ripe to elevate agile thought process outside the software development team and apply it to the big picture – the end to end product development. We often see significant ‘productivity’ claims from software teams adopting agile practices. However, there are several other key functions involved in product development – product management, user design, marketing, sales, technical documentation, beta programs, manufacturing (at least for systems companies), and so on. If software team optimizes its software process, it is good. However, it is necessary but not sufficient to achieve end-to-end agility. If rest of the organization doesn’t change its thought process, we just end up moving the ‘constraint’ from software development to something else, and the true gains of agility might not get realized at the organization level.

In this stage, we are now seeking perspectives, experiences, insights and groundbreaking ideas from practitioners and thinkers on how they have applied the spirit of agility to create new products that have led to unprecedented and extraordinary market success compared to their previous conventional practices. Specifically, we are looking for proofpoints from the marketplace to demonstrate how software team’s agility was directly visible in business results. We want to know what you learnt from your experiences applying agility at every step of the new product development to create customer delight experiences. We want to know how did you manage to crash your time to market to deliver innovative solutions that delighted your customers, or made significant impact to their topline.

We are still working on setting up the infrastructure for submitting the ideas, but in true agile letter and spirit, we want to evolve this stage as we go. Write back to Annu or me to share your views and ideas so that we can co-evolve this stage. We want to dogfood the spirit of this session by incorporating your feedback to make this stage more useful to everyone. You can find more details on Agile India 2012 here.

Interest to submit a proposal? Click here.

Let’s get going…

How do you manage a Disruption ?


The world of new product development is (NPD) is an extremely challenging one, and while the output of such an endeavor is never a sureshot guarantee, the journey itself is immensely fulfilling. Edison was reportedly asked by his assistant on not being successful with his electric bulb work despite two years of efforts, something that Edison could not understand… “what failure…we have discovered so many ways how an electric bulb won’t work”.  In a corporate context, however, we all must work within boundaries of finite resources (time, resources, people, etc.) to create the next telephone, the next microwave, the next LCD television, the next Windows or the next Google. It is perhaps the dream of every professional to be part of such life-altering Greenfield projects (many times also referred to as the ‘Version One’ in software world) and make a lasting impact on world around us.

However, innovation doesn’t only happen in such large doses. It also happens in small doses: small-small daily changes, enhancements, modifications, improvements done in thousands and millions of places in a product such that the final impact is as breathtaking as the version one. In fact, some might consider such ‘brownfield’ effort as much, or even more, challenging than the Greenfield because in a brownfield effort, one must work around constraints and ground realities that are not up for change. Irrespective, there are adequate challenges and learning opportunities in any endeavor that creates, or improves upon an existing product or service. This is the opportunity for a technical professional to sometimes work as an artist and make her lasting impression on the canvas, while also working as a child building grand designs of lego building blocks. As a manager, the fun is little more challenging than for others J

While a traditional project manager applies all his knowledge and skills to synthesize all tasks, inputs, resources and constraints to build a plan to execute the project, a project manager working on a new product development endeavor must recognize that the work has innate challenges, and quite often the task is a wicked problem.  There is an element of risk, a certain amount of discovery that in fact makes working on such a project worthwhile. It is not by accident that the best talent in the world gets drawn to companies that routinely engage in such work. Welcome to the world where the only objective is to create disruption ! However, traditional project management is all about applying time-tested sound principles and practices to bring a project under control and achieve all its goals. However, managing a disruptive endeavor is much more than that – to begin with, not all goals might be known. Some risks might be completely immitigable, and one must simply learn to accept them. Many of the activities in an NPD project might actually be undertaken for the first time, and hence for all practical purposes is more of research work than a mere development.  In short, one might not be able to apply all practices of traditional project management in letter and spirit and yet be able to create the right disruption that is envisaged. However, it is not an impossible problem.

In PMI NPDSIG, we are working towards creating a community of researchers and practitioners and enrich the body of knowledge by learning newer and innovative methods of problem-solving, shortening the cycle times, improving product reliability, improving the ability to manage such a project and so on. While recognizing the inherent challenges such an endeavor poses, and to an extent might be at crossroads with a very straightjacket approach to project management, we strive to explore the middle path – how best to apply principles of project management to a new product development endeavor, and meet the dual objectives.

I am part of the NPDSIG team for 2009, and as Vice Chair for Communications, I have an extremely interesting and challenging role. Here is how I propose to work on them:

  • PMI NPDSIG publishes a newsletter, Project Management Innovations, for which I serve as the editor. It is published electronically four times a year. I propose to take up themes for each of those issues and scout for talent all over the world to share their opinion, experiences and trends in that area. The idea is to learn from different fields and understand how well practices from one area could be used to solve similar-looking problems in another. Some of the themes I am exploring are
  • Lean: how well Toyota’s Lean Production System is being used in creating other innovative products and services
  • Green: we often tend to associate green only with companies that consume hydrocarbons, but in a broader sense, several companies are making invaluable contributions by adopting green in their technologies
  • Innovation: while our field of work is all about innovation, how the process of innovation is managed, how are organizations able to reduce the risks and lead times, etc.
  • Human: we exist to serve the society, and so must our products. How do organizations create technologies that, for example, enable the poorest of the poor to become literates, acquire practical skills to earn a livelihood and become self-sufficient, how has mobile telephony changed the lives of millions of poor people around the world and empowered them as a first-class citizen of this world.

As an editor, I shall be working with potential authors and SIG administrator on planning the release, review and proof-read articles, etc.

  • The discussion list has over 900 members, but there is practically no activity on that list. We need to revive it by involving list members in various discussions, share thoughts and articles, etc. While this requires a team effort, the need is to identify subject experts who can initiate conversations, offer conflicting opinions, cross-pollinate ideas and involve list members by listening to their problems, their experiences. The idea is not to take the high road by proclaiming ourselves as ‘experts’ but by facilitating thought process, we aim to serve the listmembers.
  • I would like to conduct one or two events in 2009 with PMI Bangalore Chapter and also with IEEE Technology Management Council (TMC) Bangalore chapter of which, I am the Chair for 2009. IEEE celebrates 125th anniversary in 2009 and among eight global cities, Bangalore is chosen as one of them and will have major events (http://www.ieee125.org/). I propose to conduct some event along with IEEE TMC Bangalore chapter that helps us build bridges within IEEE community as well as (hopefully) open doors for more membership. I don’t know if that is possible, and if yes, what would be a budget for this, but I thought of sharing my thoughts here so that you could advise on what is possible.
  • On the lines of PDMA and our very own PMBoK, I would like our team to undertake an effort to codify the NPD knowledge in context of project management profession. This codification could also be a reflection of the state of art in this field, and serves as a quick-learning tool into the basic tenets of NPD, tools and resources, best practices and emerging trends. This could be made freely available resource for the advancement of our field.

If you are a professional involved in the exciting world of new product development, then join us for mutual learning.