Change is painful, especially when you have to change yourself. However, in reality all change is really about – changing yourself ! When people ignore this simple and timeless truth, they start accumulating a lot of ‘rigidity’ – growing at the rate of one day at a time, until that years-of-accumulated-and-hardened-behavior becomes a Frankenstein’s monster and an inseparable and indistinguishable part of themselves ! So much so, that they don’t even see that as the problem. I read somewhere that it takes an average of 21 days for a practice to become habit. I think the same must be true for negative change – i.e., refusal to adapt to changes around us. And in, perhaps, as little as 21 days, we just fortify ourselves against the impending and growing change around us. When that happens, another fantastic thing happens. Since we are out of tune with the system, there is a real danger of the system rejecting us. To preempt that from happening, we reject the system ! We criticise the environment around us, we comment on people’s behavior, we become cynical of changes, we are uncomfortable with others enjoying their newfound happiness…and we defend our own stand tooth and nail….and become even more rigid in that process. There is one thing as maintaining your values and convictions, and quite another to be rigid. A hairline separates them, and any judgment is as subjective as any other one. In reality, one person knows the right judgment – you.
The trick, of course, is to view every small, delta, incremental change as something as trivial as driving you brand-new car on a dirt road in the country. Just as you would slow down at every hump or look out for potholes, and chickens and dogs trying to cross the road, so should you in real life.
Mac Anderson is Founder of Simple Truths who make lovely self-help books. In a post, he shared a wonderful story:
A few years ago, British Rail had a real fall-off in business. Looking for marketing answers, they went searching for a new ad agency – one that could deliver an ad campaign that would bring their customers back.
When the British Rail executives went to the offices of a prominent London ad agency to discuss their needs, they were met by a very rude receptionist, who insisted that they wait.
Finally, an unkempt person led them to a conference room – a dirty, scruffy room cluttered with plates of stale food. The executives were again, left to wait. A few agency people drifted in and out of the room, basically ignoring the executives who grew impatient by the minute. When the execs tried to ask what was going on, the agency people brushed them off and went about their work.
Eventually, the execs had enough. As they angrily started to get up, completely disgusted with the way they’d been treated, one of the agency people finally showed up.
“Gentlemen,” he said, “your treatment here at our Agency is not typical of how we treat our clients – in fact, we’ve gone out of our way to stage this meeting for you. We’ve behaved this way to point out to you what it’s like to be a customer of British Rail. Your real problem at British Rail isn’t your advertising, it’s your people. We suggest you let us address your employee attitude problem before we attempt to change your advertising.”
The British Rail executives were shocked – but the agency got the account! The agency had the remarkable conviction to point out the problem because it knew exactly what needed to change.
When confronted, don’t change your mirror – change yourself.