What Emerging Markets Customers Really Want from the Internet: An Indian Perspective
India is a new gold rush market. Home to some 1.2 Billion people, half of whom under the age 25, and buoyed by the recent economic growth, the country is poised to be a major economic powerhouse for the next few decades before becoming the second largest economy by 2050. In this short article, let’s review some of the data and trends that I discussed earlier in my presentation at the PDMA conference in Orlando, Florida....
Why we might never become a great nation ?
At the Frankfurt Airport recently, I sat down for a coffee. As all tables were occupied, I ended up joining an American returning from Dubai. Well, it turns out, he was coming back from Iraq. He works for some recontruction firm and has seen eight of his colleagues (or was it his employees ?) getting killed in recent past, the last one just a few weeks away. Less than fifteen feet away. Right in front of his eyes. He used to work for army earlier and said the only difference from then to now is that he doesn’t have a gun. Why is he there ? I think a nation does not become great by its policies and moves (howsoever controversial they might be). I think a nation becomes great when people are willing to sacrifice their comfort and...