What Emerging Markets Customers Really Want from the Internet: An Indian Perspective
India is a new gold rush market. Home to some 1.2 Billion people, half of whom under the age 25, and buoyed by the recent economic growth, the country is poised to be a major economic powerhouse for the next few decades before becoming the second largest economy by 2050. In this short article, let’s review some of the data and trends that I discussed earlier in my presentation at the PDMA conference in Orlando, Florida.
