Dude, where’s my customer?

Startups that operate under a stealth mode achieve over 90% failure rates. While they might have bright ideas, access to top talent, adequate funding, etc., they typically fail to accomplish their original objectives. A key reason behind such spectacular failure rates is premature scaling at each stage of the startup. In this talk, we will examine the mistakes that startups make, and what we can learn from the Customer Development model proposed by Steve Blank to improve better chances of survival and growth.